ACE Consulting Group is a student-run, pro bono organization at the University of Waterloo that advises start-up companies in the Kitchener-Waterloo region. ACE provides services including everything from bookkeeping to complex business model research & cost analysis. With a portfolio of over 90 companies, including winners of the Velocity Fund Finals, Dragon’s Den alumni, and Y Combinator alumni, ACE has developed its team to exceed client expectations and establish itself as one of the best resources for start-ups in the KW region.


KW Region’s leading start-up business support

Value-added client work & deliverables

Knowledgeable & friendly team

Highly-regarded within the community


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  • Partnership 

    Working hand-in-hand with clients and creating introductions to resources & professionals

  • Quality 

    Maintaining high standards of work ethic & deliverables

  • Reputation 

    Establishing a recognizable brand within the community

  • Support

    Creating value for our clients and ensuring their business needs are covered

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Our services range according to each client’s needs. Just let us know what you need help with.

For more information, download a copy of our Sample Services.


For examples of our past deliverables, visit the Case Studies section of our website.

Case Studies 


A selection of our 70+ clients include: